A professional evolution

Modern abstract photography background

About Me

Elisa Barrett Hodapp

I thrive at the intersection of design, strategy, and operations. From the travel industry and academic associations to healthcare and retail, I lead brand systems, go-to-market, and cross-channel campaigns that deliver both clarity and results.

Elisa Hodapp, Creative Director

Leadership Philosophy

  • Audience empathy: clarity of story, accessibility of design.
  • Mentorship first: grow talent, give clarity, celebrate craft.
  • Systems over one-offs: work smarter and consistently
  • Cross-functional alignment: product, marketing, and UX in one voice.
  • Delivery discipline: agile rituals, QA, and vendor orchestration.
  • Evidence-based creativity: briefs, KPIs, and iteration

Process at a Glance

  1. Discover: audience, goals, constraints, KPIs.
  2. Define: concept territories, messaging, visual direction.
  3. Design: systems (type, color, layout, motion), templates, toolkits.
  4. Deliver: launch across print/digital/video; QA & vendor orchestration.
  5. Learn: analytics readout; iterate; document playbooks.



“Elisa brings a sharp creative eye that enhances the design and overall quality of our campaigns. She consistently performs above expectations, excelling in client delivery, vendor relationships, and department management. Elisa is an excellent team member whose reliability, talent, and leadership add significant value to everything we do.”


“Elisa makes an excellent manager and a team-oriented player. She has always driven the team on the foundation of positive reinforcement, lateral thinking, and intellectual acuity to ensure the successful deliveries of the projects under her purview. She not only communicates across a wide range of backgrounds and skillsets but also balances competing interests and demands.”


“Elisa has been a key player in the personalization team, in which she built and instituted the agile process from a proof of concept to a full-fledged program that drives creditable product delivery of our industry leading personalization platform. Her expert interpersonal skills, commitment, and dedication to working smart and hard; make her a great asset to any organization.”