
ELISA HODAPP – CREATIVE DIRECTOR
About Me
Chasing adventure through running, yoga and live music while fueling creativity with landscaping, painting, and a lifelong love of learning.
Elisa Barrett Hodapp
I thrive at the intersection of design, strategy, and operations. From the travel industry and academic associations to healthcare and retail, I lead brand systems, go-to-market, and cross-channel campaigns that deliver both clarity and results.

Leadership Philosophy
- Audience empathy: clarity of story, accessibility of design.
- Mentorship first: grow talent, give clarity, celebrate craft.
- Systems over one-offs: work smarter and consistently
- Cross-functional alignment: product, marketing, and UX in one voice.
- Delivery discipline: agile rituals, QA, and vendor orchestration.
- Evidence-based creativity: briefs, KPIs, and iteration
Process at a Glance
- Discover: audience, goals, constraints, KPIs.
- Define: concept territories, messaging, visual direction.
- Design: systems (type, color, layout, motion), templates, toolkits.
- Deliver: launch across print/digital/video; QA & vendor orchestration.
- Learn: analytics readout; iterate; document playbooks.

What Industry Leaders Say…
Robert H.
“I cannot recommend Elisa Hodapp highly enough. Simply put, she is just terrific at her job. She is both a dedicated professional and a pleasure with whom to do business… Elisa met with my staff and me for several hours as she learned about our association, our mission, and our goals… Her knowledge and expertise helped us improve awareness among our membership and contributed to unprecedented growth, even during a very difficult economic environment.”
Sanjay N.
“Elisa is a high energy and inspirational leader. She was a key member of the leadership team that built the Personalization technology practice at United. She is a quintessential team player and goes above and beyond in every situation to get things done.”
Matthew H.
“Elisa brings a sharp creative eye that enhances the design and overall quality of our campaigns. She consistently performs above expectations, excelling in client delivery, vendor relationships, and department management. Elisa is an excellent team member whose reliability, talent, and leadership add significant value to everything we do.”
Mansi P.
“Elisa makes an excellent manager and a team-oriented player. She has always driven the team on the foundation of positive reinforcement, lateral thinking, and intellectual acuity to ensure the successful deliveries of the projects under her purview. She not only communicates across a wide range of backgrounds and skillsets but also balances competing interests and demands.”
Biju J.
“Elisa has been a key player in the personalization team, in which she built and instituted the agile process from a proof of concept to a full-fledged program that drives creditable product delivery of our industry leading personalization platform. Her expert interpersonal skills, commitment, and dedication to working smart and hard; make her a great asset to any organization.”