ELISA HODAPP – CREATIVE DIRECTOR
Porfolio
Blend strategy & craft to build clean, scalable systems; test often, learn faster, & collaborate deeply to deliver creatives that perform.
SPSA Brand Refresh
Unified SPSA identity and built 2023–26 conference systems (posters, video agendas, postcards, banners). Attendance grew from ~1,000 → 1,550+.
MEP Services Rebrand & GTM
Directed rebrand + cross-channel campaigns driving +60% leads and +40% sales; SEO/SEM programs across services and retail categories.
Branding & Systems
Brand refresh and conversion-first website for an anxiety-free dental practice, plus a reusable service-video and SEO articles that turn research into consults.
Personalization Platform
Co-created a personalization platform (airline) that generated $100M+ incremental revenue; launched CRM and analytics dashboards delivering $20M ROI.
Elisa Hodapp 